EIP 1337 (Subscriptions) Launches

1337 Alliance

Forget tokenization, subscriptions on the blockchain are here

I am thrilled to announce the launch of EIP 1337 Alliance. Following enthusiastic feedback of EIP 948 (our initial subscriptions EIP) and in depth architecture technical deep dives, we’ve settled on a subscription standard for Ethereum which will help move the ecosystem forward in UX, business models and more. It’s been a great six month journey, and we’re excited to bring this to bear!


Why Subscriptions?

Monthly subscriptions are a key monetization channel for legacy web, and arguably they the most healthy (especially when compared to surveillance ad based models). In many cases, they are are more healthy than a token based economic system. There are a few reasons to consider why subscriptions might be a good option for users, founders, and the ecosystem as a whole.

Benefits For Users

  • Don’t have to read a complex white-paper to use a dApp’s utility (as opposed to utility tokens)
  • Don’t have to understand the founder’s vesting schedules, crypto-economics, or anything more complex than the dApp’s use case.
  • Can cancel anytime

Benefits For Founders

  • Get consistent cash flows, given availability of data around subscribers, churn, and conversions
  • Get to focus on making customers happy (as opposed to having two actors: speculators & users)
  • Utilize a proven, time-tested business model
  • Have little regulatory uncertainty

Ecosystem Benefits

Building in support for proven systems like subscriptions is a no-brainer for Ethereum as we look to grow the ecosystem. On-chain subscriptions provides a healthy alternative to token models while pushing forward much needed UX conversations, including meta-transactions. Austin Griffith just joined the Gitcoin team with this focus in mind!

The Launch

The launch of EIP 1337 at Devcon consisted of four things.

  1. EIP 1337 officially enters ‘Pending’ state.
  2. There is a security audited reference implementation available.
  3. The launch of 1337alliance.org
  4. Lots of schwag 🙂
Come find Kevin Owocki or Andrew Redden at Devcon for some l33t schwag.

We sincerely hope that EIP 1337 ushers in a new era for Blockchain-based dApps. One that is driven by alignment between dApp founders and consumers.

Thanks for being l33t.


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