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Dose of Ether - Ethereum Market Positioning Study





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Next update : 2 months, 1 week ago | Last updated : 2 months, 1 week ago


{"ops":[{"attributes":{"background":"transparent"},"insert":"Of course YOU know what Ethereum is, you have a GitHub Account and Dai you want to donate. How do we explain Ethereum people people who are not us?"},{"insert":"\n"},{"attributes":{"background":"transparent"},"insert":"We are launching a pilot marketing study to measure knowledge and attitudes about Ethereum, DeFi, and decentralized networks in general. We will do sentiment analysis to gauge reactions to various established Ethereum talking points (Censorship Resistance, Decentralization, Programmable Money). Finally, we are using this pilot as a launch pad to understand how to conduct more extensive research across global demographic segments."},{"insert":"\n"},{"attributes":{"background":"transparent"},"insert":"The research design, collection, and analysis will be undertaken by our friend and colleague, Dr. Andy Boyan ("},{"attributes":{"background":"transparent","color":"#1155cc","link":"https://scholar.google.com/citations?user=1DmNEa0AAAAJ&hl=en"},"insert":"https://scholar.google.com/citations?user=1DmNEa0AAAAJ&hl=en"},{"attributes":{"background":"transparent"},"insert":")"},{"insert":"\n"},{"attributes":{"background":"transparent"},"insert":"Andy Boyan, Ph.D. is a market, industry, and product researcher for a traditional fintech company Urban FT, as well as a copywriter for Status, and a contributor and active participant in various decentralized technology communities including The Bitcoin Podcast Network (the home of Dose of Ether podcast). He was a Communication professor for 10 years before moving into fintech, studying new media trends, and how user mechanics in media technologies influenced their experiences. His Ph.D. in Communication from Michigan State University focused on digital media effects from a social scientific perspective, with a focused concentration on sampling, survey construction, and statistical data analysis."},{"insert":"\n"},{"attributes":{"background":"transparent"},"insert":"The outcome of this project will be the findings explained on the Dose of Ether podcast to reach a broad audience of Ethereum enthusiasts and builders. This summary will give a call to action to locate the data set and study findings which will be posted open source. We will release the study on github as an open source data set and results summary for any project to analyze or use to inform their marketing or product positioning efforts. The demographic data will inform how to proceed on supplementary studies in order to target specific demographic slices to refine messages for various projects across the globe."},{"insert":"\n"},{"attributes":{"background":"transparent"},"insert":"We need to stop pretending that if it makes sense to our self selected group, that others will understand us. If we want an open and inclusive community, we need to meet them where they are in their understanding. And frankly, I’m tired of onboarding people by starting the conversation with, “It’s like Bitcoin but ...” Its value proposition should be succinct, memorable, and it should stick if we are ever to win this war of ideas."},{"insert":"\n\n"}]}

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